According to the latest survey report JFUnited Consulting Co., Ltd. (JFUnited) "2007 Chinese industrial switching power supply market research report "data show that in 2006 China's industrial switching power supply market size of $ 6.7 billion; view from the installation of 2006 industrial field flatbed switching power supply and rail switching power supply products accounted for 66% and 34% of the total market size; classification from the applications point of view, the three major areas of mechanical, electrical and rail accounted for 90% of the switching power supply market in the industrial field , two major areas of mechanical and electrical accounted for 80% of the overall size of the market.
Under JFUnited survey report data show that in 2001-2006, accounting for a major share of the domestic industrial switching power supply manufacturers, such as the growth rate of the major manufacturers of Chaoyang, Ming-wai, Heng Fu average between 15% -30%, but from the entire the industry point of view, the industrial switching power supply did not achieve the expected growth rate of industrial switching power supply market growth rate is much lower than in the communications and home appliances, computer field, the 2001-2006 industrial power growth rate maintained at 10% -15 only % increase in range. In addition, JFUnited survey report pointed out that the domestic industrial switching power supply 2005-2006, the overall market growth rate of slightly more than 30 percent are optimistic about the development of the industrial switching power supply market, and in 2007. With the rapid development of the power rail switching power supply module switch, as well as the emergence of new technologies, the switching power supply of the domestic market structure will change, switching power supply manufacturers at home and abroad the expected growth rate is locked in the 20%, JFUnitedthat industrial switching power supply with a flatbed future pace of development will be maintained at about 20%, the rate of growth and the level of development of China's industrial switching power supply is much lower than in Japan, the United States, Europe and other places.
Foreign companies such as ABB, Omron, Siemens, Phoenix and other major rail products production and sales-based representative of the domestic companies such as Chaoyang, Ming-Wei (Taiwan), Heng Fu Dechuang, three groups such as the production of flat switching power supply based. In addition, foreign companies, in addition to electric Shenglan switching power supply and a few other enterprises in mainland China to set up factories, most of the imported form of sales in the mainland, on the marketing model, industrial switching power supply enterprises showed the coexistence of both agents and direct mode.
The survey report data shows that the main enterprise market scale performance switching power supply for industrial use, the top four only Chaoyang a domestic enterprise, while the other three are foreign-owned enterprises (including Taiwan), and the sunrise is not obvious advantage than the other three companies other domestic enterprises are mostly kept at a moderate level. Industry sales volume before four in Chaoyang, electric Shenglan, Ming-wai, Omron four companies market share accounted for the entire industrial switching power supply market share of 48%, indicating that the industrial switching power supply industry market concentration is already high, The development of the market is more mature level of development. The top ten enterprises in the total domestic enterprises and foreign-funded enterprises the total ratio of 1: 1.5. As can be seen, is currently lagging behind in the domestic industrial switching power supply market, domestic enterprises largely foreign-funded enterprises.
Industrial switching power supply on the price performance of the various manufacturers, JFUnited report pointed out that the price level differences between different power supply manufacturers of similar specifications (the same power and output voltage) is large, the gap in the times to ten times ranging; addition, the same company due to the number of certifications and the types of differences, the same specifications, product prices will have a very different, or the same company lead to huge price differences due to the different positioning of product applications, such as the Chaoyang military grade switching power supply industrial grade and commercial-grade switching power supply 1.5 -3 times the price difference.
JFUnited future domestic industrial switching power supply industry key competitive factors analysis in the survey report pointed out that domestic enterprises engaged in industrial switching power supply, there is a gap with foreign enterprises in terms of the overall size of the product and the product range is impossible to take into account all industrial field, strengths focus on their own areas of expertise, such as Wuxi Yufeng focus in the power industry, with international enterprises from the extension of the high-end market to the mid-market, and increase the impact of domestic enterprises, domestic enterprises to keep existing position to become the primary task, whether further market segmentation to increase the advantages of a combination of resources, the biggest challenge for domestic enterprises in the future development.
With the implementation of the Chinese localization development strategy the electric Shenglan, Omron international industrial power giant, and mergers and restructuring of domestic enterprises, industrial switching power supply products in China highlights the advantages of strategic marketing and cost, not only for the domestic enterprises impact, will further to usurp other high-end foreign brands in the field of market share.
From the point of view of industrial switching power supply market segments, electricity, railways, military, aviation and other fields, mainly monopolized by a small part of the power supply supplier, so that the characteristics of the market in the short term will not change much, the terms of industrial areas, involving products and The environment is more complex, each vendor has different proportions involved in the future, as technology and product development of the various suppliers, market share may be a larger change, Industry development level is good or bad development is particularly important for industries and enterprises, with the rapid development of power electronics technology, a variety of electronic and electrical equipment in the field, program-controlled switchboards, communications, electronic testing equipment power supply, power control equipment, etc. are widely used switching power supply, switching power supply showed alternative linear and phased power trend, the future development of space will reach or exceed the expected level, will determine the speed of development and the future trend of industrial switching power supply enterprises.
In product quality and technically domestic enterprises and foreign enterprises can not want to comparable, but because of China's cheap labor and raw materials, products price plays a very big advantage. This makes the overall size of the domestic small private enterprises also occupies 20% of the size, price and cost factors in the short-term is still one of the most important factors of the domestic competition.
Compared to domestic and foreign companies lose a considerable level in the process, the domestic switching power supply enterprises in size and value, compared with foreign enterprises. Also got some independent technical process, but mainly on a small device products. Rely on foreign technology but also in large-scale device chip technically in the Pearl River Delta region, despite a large number of Taiwanese and Japanese companies to establish production line, but the main chip technology or foreign control. Future competition, an independent technology is the key to switching power supply enterprises to master and expand the market.
JFUnited investigation report concluded that the gap the domestic switching power supply enterprises and foreign-funded enterprises also business development capabilities. Most external channel scarce resources, can only wait for customers to come to the U.S. and European companies with more complete and timely demand information channel network marketing ability is far stronger than domestic, domestic enterprises and foreign-funded enterprises, the prevalence of consciousness is not strong, and do not pay attention to the phenomenon of the relationship to maintain customers. Even some small businesses too pursuit of economic efficiency, while ignoring the related services, such as product quality assurance and after-sales service, the enterprise should bear social responsibility. This result must ultimately is The enterprise customer complaints more and more, and finally out of the market. Future competition, marketing ability and awareness is also an important factor of the enterprise development.
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