High Price iPad mini is due to the touch screen?

I believe most iPad mini majority of fruit powder disappointed it the price of $ 320, a full $ 130 higher than other direct competitors. For the price of Apple iPad mini in charge of marketing Phil Schiller some note

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I believe most iPad mini majority of fruit powder disappointed it the price of $ 320, a full $ 130 higher than other direct competitors. The release of the iPad mini ago, the news that the price of this product will be between $ 249-299. For the price of Apple iPad mini in charge of marketing Phil Schiller some refute the the iPad mini than Google Nexus 7 and Amazon Kindle Fire Series you a lot of argument, that consumers will choose a quality product.

Schiller is correct. IPad mini much higher price than the competitors want to, but it makes the market or success, but Apple Why did you choose this pricing it? The real reason is related to production issues with the touch screen of this device (at least for the moment so).

The current the iPad mini 7.9-inch screen production is very low, while production from each side of the screen are very expensive. According to the the Taiwanese electronics Times reported, "Apple iPad mini choose the pricing of $ 329 mostly low productivity because of the the product the GFA touch screen panel technology ...... DITO film sensor can not be mass production which is why the iPad mini than other use OGS or G / G structure 7-inch tablet is 40-50% more expensive. "

Also reported, said the news from the industry, the touch screen of the GF2 the iPad mini module is only $ 5 more than 9.7 inches iPad on the cheap. The iPad mini profit is relatively low, which is why Apple had decided to give this device is priced at $ 329, because only through this way they can control the demand to protect their profit margins.